Well, since some people might be curious, here's where the rabbit comes from.
The rabbit is Daley B, who is the main character from a childrens book *checks copyright notice* ... by Jon Blake, and illustrated by Axel Scheffler.
I found it while at the library looking for music CDs. It just happens that a shelf full of old books which were for sale was right behind the music shelves. Anyways, I just thought the cover art was super cute, and I noticed it used traditional Chinese charcters (the book was translated from an original in English, according to what I found with google), and I've been meaning to become a little more familiar with traditional charcters. Plus the book was super cheap, so I figured why not buy it. (It was about 1$, maybe less).
Here's the cover:
The title basically means "I don't know who I am".
Here's the first page giving the basic premise of the story:
It says "Daley B didn't know what animal he was".
Hence the whole confused rabbit thing. It goes on with him questioning all sorts of things, like what animal he is, where does he live, what does he eat, etc. Hence where the food pictures were from.