yeah hooman, they are measured in 1000 but are 1024 actually. i bet it is for the same reason as the memory. or just mfger greed.
but what i really dont get is the sata 'craze'. ffs ppls, no drive can saturate ata-100 [100mbs bandwith], so what is the point with sata2 and such? hell, the only advantage i can see with using sata is the smaller cables, compared to pata. so unless you have raid or such, you will not see any great leaps in access speed mez. last thing i knew the more typical speed was ~66mb/sec and ~80mb/sec tops. if you have the same mechanism, it will not be much faster, if any.