Funny that people think you REALLY have to bow down to these big corporations. We aren't controlled by them and there are always alternatives.
Furthermore both this and hardware DRM are unreasonable ideas. Consider that one company doesn't have exclusive transport for any one person's packets in the US for internet (due to the way internet routing).
On the other hand, if it is done at the ISP level then it can become a problem. Even then, you can still switch ISPs (and undoubtably more ISPs could spring up as a result of anything like this). Furthermore, if nothing is done here, agencies outside the US will definitely put the pressure on these companies (like the EU) since they would probably be affected as well.
Also, most people do not host a webserver on their own (nor do we). Most are hosted by servers in datacenters and thus it might be up to the datacenter company to pay for 'faster access' for their IP block. (Which reminds me: what would Internet authorities such as ICANN, IANA, etc think about these rules? The power they hold would easily allow them to penalize companies that do things this way, if they didn't agree with the companies in the first place. For example they control IP address allocations. Simple solution: hand out less IP's to <insert corporation here>). Thus the individual servers / websites might not notice any difference.
Hardware DRM (somewhat off topic but it belongs in the same realm) is unreasonable since there is already so much hardware out there that wouldn't support their DRM standard (which would lead to really pissing off the consumer). Also nothing stops us from buying hardware from a manufacturer not in this DRM circle.
Besides, I think some companies are starting to see the light that DRM really does nothing to prevent 'piracy.' I did read somewhere that Yahoo Music is considering (if they haven't done this already) releasing songs in regular MP3 format instead of some other DRM'ed standard simply because they know people are going to want to put the song on their iPod or whatever, and can just break the protection anyway.
It is all major speculation and frankly I don't think it is at all realistic. There are too many barriers a few major companies would have to break down in order for their plan to succeed (if such a plan really exists. A few quotes on a site aren't convincing enough for me, since what people (or corporations) say and what they do are often two widely different things).
